About

Gingersnap Consulting is me, Liz Tobin. My expertise in a nutshell is to apply the right technology to everyday business to help business owners, or their teams, get precious time back and work smarter. I’m a small business systems expert.

I’ve been in technology for nearly 20 years, graduating from Aberdeen University with an MSc in Artificial Intelligence (back when it was geeky not trendy).

I began as a software coder working on mainly text recognition and inventory systems. I worked on projects for the Spanish Ministry of Defence, the Spanish Post Office and Barcelona airport. However, I realised I was far better at talking to the business teams than coding. I could understand what they really wanted, design the right solution and work with the coding team to make it happen. I went on to work with a variety of NHS, automotive, banking and insurance sector clients in and around London.

Now I love to work with small and medium sized businesses. I can make an immediate positive impact on every business I help. I have the expertise to select and embed the technology that fits the business. The theme with every business I work with is time saving and working smarter. The cliché phrase “work life balance” has never been more prominent than it is today; work life is creeping into home life in a constant catch up mode cycle. Technology and the right systems can break that cycle. Technology is no longer a nice to have, it’s an essential piece of armoury needed more than ever to react, adapt and communicate in order to win business, sustain it and grow it.

I’m also a Evernote Certified Consultant and can help business owners to boost their personal productivity significantly by organising their knowledge in Evernote.

In my spare time I’m a trail runner and a firm believer that #flatisboring. I mostly run in the Brecon Beacons and Snowdonia National Parks. I also collect (and drink) off the beaten track Spanish wines, generally consuming them whilst cooking Vegan food.